The esports business in the americas
The Americas are at the forefront of the esports economy. Together, they account for almost a quarter of the global esports audience and 40% of worldwide esports revenues. North America’s esports scene, in particular, has attracted massive investments—not only from game publishers, but also from venture capitalists, traditional media, and even celebrities. The ongoing success of the Overwatch League, as well as franchised North American LCS leagues, hints at even more investment and growth in the coming years. Likewise, Latin America’s scene has enjoyed plenty of success. Esports has rapidly spiked in popularity across the region, with its fans already known for their pure passion and dedication to esports events, teams, and—of course—the games themselves. What’s more, Latin America has produced some of the world’s most talented and popular esports competitors, especially in League of Legends and CS:GO, two of the biggest esports scenes in the world. All in all, the Americas have solidified their positions as two of the world’s biggest esports hotspots, with both regions showing no signs of slowing down. In this report, we will zoom in on their esports revenues, most active brands, and activations, further shining the spotlight on sponsorship opportunities for events across the two regions.
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